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When LeBron James chose Nike in 2003, he gave up $28 million — it could end  up making him $1 billion - MarketWatch
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch

LeBron James' Nike shoe deal compared to Kobe Bryant, Kevin Durant, Michael  Jordan
LeBron James' Nike shoe deal compared to Kobe Bryant, Kevin Durant, Michael Jordan

Is LeBron James' Nike Deal Really Worth Over ONE BILLION DOLLARS? - YouTube
Is LeBron James' Nike Deal Really Worth Over ONE BILLION DOLLARS? - YouTube

LeBron James Celebrates Son Bronny's Nike Endorsement Deal
LeBron James Celebrates Son Bronny's Nike Endorsement Deal

LeBron James Nike: King Jame's Lifetime Deal is Bonkers
LeBron James Nike: King Jame's Lifetime Deal is Bonkers

How LeBron James spent his first endorsement check from Nike
How LeBron James spent his first endorsement check from Nike

LeBron James Signs Largest Deal in Nike History
LeBron James Signs Largest Deal in Nike History

LeBron James the new Michael Jordan for Nike? Lifetime deal makes it seem so
LeBron James the new Michael Jordan for Nike? Lifetime deal makes it seem so

How Much Is LeBron James' Nike Deal Really Worth?
How Much Is LeBron James' Nike Deal Really Worth?

LeBron James Scores On $725 Million SpringHill Deal With Nike, RedBird And  Fenway Sports Group
LeBron James Scores On $725 Million SpringHill Deal With Nike, RedBird And Fenway Sports Group

LeBron James Signs Historic Lifetime Deal With Nike
LeBron James Signs Historic Lifetime Deal With Nike

LeBron James Business Partner: Nike Deal Over $1 Billion
LeBron James Business Partner: Nike Deal Over $1 Billion

LeBron James Helps Nike Make $600 Million a Year and Recently Saw the  Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely  Honored'
LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored'

The History of LeBron James Basketball Shoes | Finish Line
The History of LeBron James Basketball Shoes | Finish Line

LeBron James's Nike deal may be worth more than $1 billion - Sports  Illustrated
LeBron James's Nike deal may be worth more than $1 billion - Sports Illustrated

Cavs News: LeBron James Signs Lifetime Contract with Nike, Largest in  Company's History - Cavaliers Nation
Cavs News: LeBron James Signs Lifetime Contract with Nike, Largest in Company's History - Cavaliers Nation

LeBron James' son, other rising basketball stars sign Nike NIL deal | Fox  Business
LeBron James' son, other rising basketball stars sign Nike NIL deal | Fox Business

LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction  | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report

18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million  From Adidas, And Signed A 7-Year, $90 Million Deal With Nike:
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World

LeBron James May Never Make a Billion Dollars From His Nike Deal | Complex
LeBron James May Never Make a Billion Dollars From His Nike Deal | Complex

LeBron James signs lifetime deal with Nike
LeBron James signs lifetime deal with Nike

LeBron James Hints at a Potential Nike Documentary on Detail How He Secured  the Deal | HYPEBEAST
LeBron James Hints at a Potential Nike Documentary on Detail How He Secured the Deal | HYPEBEAST

LeBron James lands lifetime contract with Nike
LeBron James lands lifetime contract with Nike

Timeline of the signature LeBron James sneakers — We Are Basket
Timeline of the signature LeBron James sneakers — We Are Basket

How LeBron James spent his first endorsement check from Nike
How LeBron James spent his first endorsement check from Nike

LeBron's First Nike Contract Would Have Paid Him More If He Played For Los  Angeles - Fadeaway World
LeBron's First Nike Contract Would Have Paid Him More If He Played For Los Angeles - Fadeaway World

Florida A&M's LeBron Nike Deal Features Millions in Gear and Star Promotion
Florida A&M's LeBron Nike Deal Features Millions in Gear and Star Promotion