Joe Lycett: Comedian changes his name to Hugo Boss - BBC News
Comedian formerly known as Hugo Boss changes name back to Joe Lycett | Stage | The Guardian
Comedian legally changes name to Hugo Boss – important lessons for brands - World Trademark Review
Why Did Joe Lycett Just Change His Name To Hugo Boss?
Comedian 'legally changes name to Hugo Boss' in trademark taunt - The Irish News
Pansexual comedian legally changed name to Hugo Boss to piss off company - Queerty
Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News
Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent
Joe Lycett changes name to Hugo Boss
Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN
Joe Lycett protest: British comedian Joe Lycett changes name to Hugo Boss as a sign of protest - The Economic Times
Joe Lycett: Comedian changes his name to Hugo Boss - BBC News
Here's why comedian Joe Lycett has changed his name to Hugo Boss | The Scotsman
Top 10 Times Joe Lycett Trolled Companies - YouTube
Hugo Boss the Brand Says It Can Take a Joke by Hugo Boss the Comedian – WWD
Joe Lycett sells tickets for Hugo Boss & Friends show as he trademarks Boss La Cease... - Radio X
Comedian Joe Lycett Has Officially Changed His Name To Hugo Boss - LADbible
Comedian Joe Lycett Has Officially Changed His Name To Hugo Boss - LADbible
BBC DJ changes name to Joe Lycett amid comedian's Hugo Boss stunt
Joe Lycett 'stands to make £1.5m' from Hugo Boss name change | Metro News
Hugo Boss, comedian? Fashion defends its brand till the struck of the gavel | MDS
Hugo Boss responds to comedian Joe Lycett's name change: 'We do not oppose the free use of language' | London Evening Standard | Evening Standard
